During the first New Year's mini-holiday after the adjustment of pandemic control policies, people who had recovered from COVID-19 began traveling in large numbers, rapidly heating up the food and beverage consumption market. Long queues reappeared outside milk tea and coffee shops, with some stores seeing orders surge, and even scenes of ordering systems showing queues of over a hundred cups. From Auntea Jenny to Naixue Tea, sales data from multiple brands rebounded significantly, and foot traffic in many commercial districts recovered to 60 to 80 percent of the same period in previous years. Although the pace of recovery remains uneven, the city's lively atmosphere is gradually returning, and the industry is full of expectations for a comprehensive rebound in spring. [more…]

Chain coffee brands often attract loyal customers with membership discounts, and Mstand's black gold card 50% off benefit was once a reason for many consumers to keep spending. However, some members have discovered that to maintain their status, they need to accumulate spending of 6,000 yuan within a year, which translates to buying 316 discounted drinks to meet the threshold, while scalpers offering proxy orders on second-hand platforms can provide discounts as low as 15% off, and they have not been banned. What confuses members even more is that when they helped friends place proxy orders, they were banned by the system. When official membership discounts are far inferior to scalper prices, the appeal of the membership system is being tested. If the brand tacitly allows proxy orders to exist, will it lose more loyal users? [more…]

If you're looking for a place to relax on the weekend, gather a few friends for coffee and some reading, a café is undoubtedly a great choice. These ten highly regarded themed cafés in Chongqing each have their own charm—some are tucked away in lush flower houses, some offer views of the Yuzhong Peninsula's night skyline, some take an industrial-meets-artsy-minimalist approach, and others create a fairyland atmosphere with seas of flowers and greenery. From Longhu Times Paradise Walk to Jiefangbei, Nanbin Road, and Beibin Road, these shops each have their own signature offerings in environment, drinks, and desserts. This article compiles each café's features, average per-person spending, and detailed addresses, making it easy for coffee lovers to explore them one by one. If you're used to brewing your own, Front Street Coffee's beans are also a great choice for recreating these flavors at home. [more…]

Coffee is one of the most popular beverages in the world. Not only can it refresh the mind, but it may also quietly change your shopping habits. A study published in the Journal of Marketing found that consuming caffeine before shopping significantly increases spending and the number of items purchased, especially non-essential goods. Researchers at the University of South Florida, through offline retail store and online laboratory experiments, revealed how caffeine affects impulse control by releasing dopamine. This article will explain in detail the design of the study, its results, and its implications for everyday consumption, while also reminding coffee lovers to be mindful of the potential financial effects while enjoying coffee. [more…]

In recent years, cafes have become popular check-in spots thanks to their unique locations and exquisite decor, but the management challenges that come with this have also sparked controversy. A cliffside cafe facing the sea in Cangnan County, Wenzhou, Zhejiang, has been questioned by some visitors for requiring them to scan a code and make a purchase before being allowed onto the viewing platform to take photos. Why did the shop set this threshold? And what is the attitude of netizens? This article sorts through the whole incident and explores how viral cafes can find a balance between foot traffic and business operations. [more…]

Nayuki's second collaboration with "Cardcaptor Sakura" has launched limited-edition drinks and merchandise. Fans who thought they could easily collect all four themed packaging bags instead encountered vastly different treatment at stores. Some people bought just one cup and smoothly received multiple paper bags, while others spent thirty yuan and didn't get a single one—some even found their delivery orders missing the themed cup entirely. This collaboration event has exposed the inconsistent standards of chain brands when executing limited-edition materials, and has left many consumers who ordered specifically for the merchandise feeling disappointed. [more…]

Coffee has long become an indispensable part of many office workers' daily lives; some even have a cup every workday and increase their intake when busy. Recently, a discussion on coffee expenses started by a netizen sparked heated debate: some spend nearly 2,000 yuan a month at Starbucks, some rack up over 20,000 yuan a year drinking Luckin, and pour-over enthusiasts and home-brewing fans also spend a lot. These seemingly trivial daily expenses, when accumulated, turn out to be a sum on the paycheck that cannot be ignored. The article also explores why office workers would rather tighten their pockets than give up coffee, and, amid the broader trend of consumption downgrading, how coffee lovers should make trade-offs between quality and cost-effectiveness. [more…]

A café located inside a Singapore museum, partially open-air, was fenced off at night only with barriers and ropes—yet a 48-year-old man climbed in multiple times to spend the night. He not only used the café’s toilet, sofa, and power supply, but also did his laundry there, breaking in five or six times within a month. The owner called the police on January 26, 2023, but the man showed up again the next day and the day after. He later moved on to a nearby gym and was finally recognized and arrested on April 10 this year. Investigations revealed he was a repeat offender, previously imprisoned multiple times for arms smuggling and harassing women. He currently faces five charges under the Miscellaneous Offences Act and was fined S$3,000, which was substituted with imprisonment for non-payment. Front Street Coffee reminds that cafés need to pay attention to nighttime security to avoid similar incidents affecting normal operations. [more…]

If you want to brew a good cup of coffee yourself, the most direct starting point is to put together a full set of pour-over equipment. Compared with espresso machines, the entry threshold for pour-over is much lower, but as your skills improve, your spending on beans and gear will rise accordingly, and in theory there is no upper limit. So what exactly do you need to prepare at the beginning, and roughly how much will it cost? This article will break down the basic equipment needed for pour-over one by one, from the server, pouring kettle, and grinder to the dripper, thermometer, and more, and give budget references for different tiers. Among these, Front Street particularly emphasizes the importance of the grinder, believing that only a good grinder can produce good coffee, and provides specific buying advice and spending benchmarks to help beginners avoid detours. [more…]

As China's population aging process accelerates, the elderly care issues of the post-80s and post-90s generations are attracting increasing attention. Some experts suggest that young people should plan for retirement as early as possible—for example, by drinking one less 30-yuan cup of coffee each day, they could save nearly a thousand yuan a month, which happens to match the tax-advantaged contribution limit of the individual pension scheme. However, this suggestion has sparked widespread discussion on social media. For many young people, a 30-yuan cup of coffee every day is not a common expense, and the overall pressure of living costs is far from something that can be solved by skipping one cup of coffee. This article will explore the reality and controversy behind this topic from the perspectives of retirement data, individual pension policy, and the current state of coffee consumption. [more…]

Starbucks recently launched the "Star Student Card" for domestic college students, offering free card activation upon identity verification. Students who spend at least 30 yuan in a single in-store purchase can receive a free coupon for a medium Americano valid for 3 hours, 30 minutes later, along with drink discounts. However, there are quite a few restrictions in the fine print: only one free refill coupon per month, and it must be used within 3 hours by drinking two cups consecutively. Additionally, with Starbucks covering only 15.53% of areas around universities, and affordable brands like Luckin, Cotti, Lucky Cup, and Manner being more cost-effective, whether this student card can truly retain student customers remains to be seen. Front Street Coffee is also continuously monitoring this development. [more…]

Competition in the coffee market is becoming increasingly fierce. The traffic-driving effects of price wars and co-branding campaigns are gradually weakening, and brands are beginning to shift their attention to fan groups willing to spend money on their idols. Recently, Cotti's official announcement of a new spokesperson triggered a surge in store orders, while a group-buy link in Luckin's livestream with a fan nickname prefix once again set public opinion abuzz. Is this a carefully planned business war or fans spontaneously generating momentum? Can celebrity endorsements bring sustained purchasing power to brands, and will they blur consumers' focus on coffee products themselves? This article will guide you through the business logic and hidden concerns behind this traffic marketing. [more…]

Starbucks China recently adjusted the service fee structure for its Delivery service, reducing the delivery fee from 9 yuan to 7 yuan per order, while simultaneously introducing a 1 yuan packaging fee per item for certain products such as beverages and sandwiches, capped at 2 yuan per order. Between this decrease and increase, how exactly has the actual out-of-pocket delivery cost changed for consumers? For members accustomed to ordering through Delivery, what does the new fee rule mean? Can third-party platforms avoid the packaging fee? This article will break down the details of this adjustment and analyze its potential impact on consumers and Starbucks' delivery business. [more…]

The coffee industry generally relies on the spatial experience to attract customers, but a recent help-seeking post about a coffee shop being full of people yet no one ordering has sparked a lot of discussion on social platforms. The poster runs a coffee shop located in a hotel lobby. Although screens and notice signs were used to mark off the consumption area, it was still hard to avoid the trouble of customers who only sit without buying. Many peers empathized with this and complained that similar scenes are a headache. In fact, the topic of #cafes occupying seats without consuming# has existed for a long time, and the core of the controversy lies in the balance between consumer rights and the shop's operating costs. Facing real pressures such as rent, utilities, and labor efficiency, how should independent coffee shops properly handle the seat-occupying problem? Is setting a minimum consumption legal? What practical communication phrases have netizens summarized? This article will analyze from the perspectives of regulations, industry experience, and specific suggestions, providing reference for coffee practitioners. [more…]

In chain brands and independent cafés alike, the phenomenon of customers occupying seats without ordering has long plagued operators. Recently, a café owner faced negative reviews and was then anonymously reported to 12315 for setting a rule requiring a purchase to be seated, sparking widespread attention. Regulatory authorities made it clear that if there is a clear notice in the store, it does not constitute forced consumption. This article reviews the course of events, combines lawyers' views with the current state of the industry, explores the legal boundaries of consumption-based seating and the survival difficulties of independent cafés, and also provides reference and lessons for others in the industry. [more…]

Recently, Luckin Coffee's comment section has once again been flooded with a large number of "college student" comments, sparking widespread attention. Behind this phenomenon, it reflects both college students' strong demand for coffee discounts and Luckin's influence among young consumer groups. This article will start with the comment section phenomenon, analyze the characteristics of college students' coffee consumption power, and explore how Luckin captures this massive market through social interaction and marketing strategies, while retaining relevant recommendation information for the "Front Street" brand. [more…]

How much can a cup of pour-over coffee sell for? Recently, a coffee shop in Wenling, Zhejiang, sparked heated discussion with a hand-brewed coffee priced at 2,888 yuan on its menu, with the original price even marked at 3,888 yuan. Netizens joked, "Did they forget to mark the decimal point?" The owner responded that the high-priced beans are all BOP auction lots, and the pricing is based on international competition auction prices, not set arbitrarily. One of them, a 2021 Panama Geisha, once set a record at $2,568 per pound, and now a single cup sells for 3,888 yuan with a 10-day advance reservation required. Besides the top auction beans, the shop also offers affordable options ranging from 18 to 188 yuan, with an average spend of about 47 yuan per person. Front Street Coffee takes you behind the story of this cup of coffee that "ordinary workers don't deserve to drink." [more…]

Trendy cafés are popping up all over Southeast Asia, but a "soldier café" operating inside a military camp in Thailand has drawn particular attention. Run by the Thai Army's 4th Battalion, the café uses uniformed soldiers as models and staff, and promotional photos featuring a lotus pond and pedal boats quickly went viral on social media. The café is open daily from 8 a.m. to 7 p.m., and its customers are mainly soldiers from the nearby camp, though civilians also come to check it out. However, as its popularity has grown, so have questions: some Thai netizens worry that the shop was built with taxpayers' money, and others ask—is a soldier's primary duty to serve in the military or to be a barista? Behind the warm image of soldiers and civilians enjoying themselves together, controversy continues to simmer. [more…]

Seesaw, once hailed as one of the representative specialty coffee brands in China, has recently suffered a series of setbacks. Its last store in Chengdu was evicted after the shopping mall terminated the lease early; employees exposed illegal dismissals and successfully defended their rights through legal channels; and the founder was once again subject to high-consumption restrictions due to contract disputes, while the company's equity was frozen and debts were enforced through the courts. A stream of negative news has plunged this coffee brand, once favored by capital, into its darkest hour. This article will sort through the sequence of events and present the operational and legal difficulties Seesaw currently faces. [more…]

Recently, many loyal customers of Manner Coffee have been complaining on social media that they keep getting stumped by the minimum order fee when trying to order a drink through delivery—a 30-yuan minimum is now the norm, and in some areas it is as high as 80 yuan. To get a cup of coffee, some people search everywhere for a "coffee buddy" to pool an order with, some are forced to add bottled water or bread to their cart, and others end up drinking two cups in a single day. By comparison, brands such as Starbucks and Luckin have lower delivery thresholds, which makes Manner's delivery strategy stand out all the more. What exactly is the reason Manner sets such a high delivery threshold? And how should consumers respond? This article takes you through it. [more…]